Advocado exists to increase the "value" of advertising & marketing and power amazing customer experiences.
81% of internet users watch TV with a connected device and 92% of all customer interactions happen on the phone. Furthermore, 92% of those offline sales start online. So how do advertisers keep it all straight? Very few businesses have the technology to connect the complete customer journey from online to offline activities. Resultingly, advertisers and/or their agencies can’t effectively attribute an optimize across all channels.
We launched Advocado’s first 2 products, MicroMoment+ and TraaqrSMB to empower advertisers of all sizes with the most precise data possible regarding their customers’ online & offline journeys; and, seamlessly optimize broadcast to clicks to calls to conversions, to increase ROI.