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About Us

advocado is changing the game for cross channel advertisers

About Advocado

Advocado exists to increase the "value" of advertising & marketing and power amazing customer experiences.

81% of internet users watch TV with a connected device and 92% of all customer interactions happen on the phone. Furthermore, 92% of those offline sales start online. So how do advertisers keep it all straight? Very few businesses have the technology to connect the complete customer journey from online to offline activities. Resultingly, advertisers and/or their agencies can’t effectively attribute an optimize across all channels.

We launched Advocado’s first 2 products, MicroMoment+ and TraaqrSMB to empower advertisers of all sizes with the most precise data possible regarding their customers’ online & offline journeys; and, seamlessly optimize broadcast to clicks to calls to conversions, to increase ROI.

CONTACT US
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Our Key Members

Brian Handrigan CEO
Brian Handrigan
Co-founder & CEO
Jeff Linihan President & COO
Jeff Linihan
Co-founder & President
Sam Koplar CFO
Sam Koplar
Co-founder & CFO
Bob Koplar Co-Founder
Bob Koplar
Co-Founder
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Why Choose Us

THE BENEFITS OF WORKING WITH ADVOCADO

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NATIONAL COVERAGE
Advocado's MicroMoment+ platform can attribute and activate digital campaigns – based on broadcast content – in 210 DMAs and hundreds of national channels.
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CALL TRACKING
Both MicroMoment+ and TraaqrSMB support visitor-level call tracking, providing advertisers with the detailed information on which specific clicks drove offline sales.
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FREE TO START

With Traaqr SMB, advertisers* can get enterprise-grade call tracking for FREE with out BYOT (bring your own telephony) Freemium model. Give it a try!

*TraaqrSMB is for websites that have 500,000 monthly visitors or less.

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