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About Us

advocado is changing the game for cross channel advertisers

About Advocado

Advocado exists to increase the "value" of advertising & marketing and power amazing customer experiences.

94% of internet users watch TV with a connected device and 92% of all customer interactions happen on the phone. Furthermore, 92% of those offline sales start online. So how do advertisers keep it all straight? Very few businesses have the technology to connect the complete customer journey from online to offline activities. Resultingly, advertisers and/or their agencies can’t effectively attribute an optimize across all channels.

We launched Advocado’s AdBot RTB, analytics and call tracking solutions to empower advertisers with the most precise data possible regarding their customers’ online & offline journeys; and, seamlessly optimize broadcast to clicks to calls to conversions, to increase ROI.

CONTACT US
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Our Key Members

Brian Handrigan CEO
Brian Handrigan
Co-founder & CEO
Jeff Linihan President & COO
Jeff Linihan
Co-founder & President
Sam Koplar CFO
Sam Koplar
Co-founder & CFO
Bob Koplar Co-Founder
Bob Koplar
Co-Founder
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Why Choose Us

THE BENEFITS OF WORKING WITH ADVOCADO

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NATIONAL COVERAGE
Advocado's AdBot RTB platform can attribute and activate digital campaigns – based on broadcast content – in 210 DMAs and hundreds of national channels.
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OFFLINE CONVERSIONS
Tie online ad campaigns to the offline conversions they drive with click-level ad attribution. Our call tracking provides advertisers with detailed information on which specific clicks drove offline sales.
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CLOSE THE LOOP
Automatically upload offline conversions to online ad platforms to learn what ads and audiences lead to sales, making your campaigns work more efficiently for you. 
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