call tracking

4 Tangible Ways Call Tracking Will Make Your Business Run Smoother in 2018

Learn how call tracking can make a positive impact on your business –– from improved efficiency to increased visibility!


Businesses, like people, can benefit from introspection; and the end of the year is the perfect opportunity for a company to review their practices and goals. It’s a time to assess what’s working well, and what has fallen flat. However, if your business isn’t using call tracking to analyze your marketing campaigns, you’re missing out on an essential tool in your arsenal. Like getting dressed in the dark, trying to figure out which of your marketing campaigns are successful and which are draining your resources without effective call tracking software will end in disaster. With that in mind, here are four demonstrable ways call tracking can make your business more efficient in 2018:

Track ROI with Ease

Everyone wants to know they’re getting a solid return on their investment in marketing. Simple enough, right? Unfortunately, it can be difficult to quantify where leads came from. What was it that turned a prospective client onto your website in the first place? With call tracking though, you can eliminate the guesswork. Call tracking monitors every stage of a lead’s trip through the sales process from initial interest, to reviewing content and ads, to the first call to your company and beyond. With that data now available, your company can better understand how effective your marketing campaigns are –– not in ambiguous terms –– but in hard dollars and cents.

Account for Everything

Mystery is the enemy of good business. Not understanding what your customers respond to, and what irritates them will leave you vulnerable to making mistakes. Fortunately, call tracking enables businesses to see exactly which PPC landing page a caller visited.  And from there –– because of advancements in call tracking technology from companies like Traaqr –– you’ll have access to the caller’s number, email, address, the ads and content they viewed, how long they viewed them, and the very conversation they had with one of your team members once they decided to make the call. Armed with that much information, you can stop spending time trying to divine what drives customers to your site. You’ll know everything down to the smallest detail.

Double Down on Successful Campaigns

As mentioned before, call tracking will let you see the most accurate version of your marketing ROI. But more specifically, call tracking will show you which of your campaigns (including ads, sponsored content, emails, social media posts, and offline marketing) are generating the most leads. From there you can alter your strategy to boost campaigns with room to grow, and cut out ineffective efforts.

Recording Calls for Review

Lastly, call tracking will record the calls leads make to your staff. By reviewing this material carefully, you can identify any hitches in your sales set up. And alternatively, recognize sales tactics that are hitting the mark.

Learn More

To learn more about how call tracking can improve your marketing campaigns, you can request a free 30 minute demo. TraaqrSMB from Advocado uses cutting-edge technology and actionable analytics to provide your company with the resources and data it needs to be successful. Simply put, if you’re not tracking, you’re not marketing effectively.

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