Site: the website that Advocado is monitoring.
Site ID: an internal site ID number that allows us to pull up the correct data for this account.
Advocado Run ID: an internal run ID.
Advocado Spot ID: an internal spot ID.
ISCI Code: the "industry standard commercial identifier" assigned by the advertiser or their agency.
Spot Duration: length of the spot.
Date: date the spot ran.
Day of Week: day of the week the spot ran.
Time: local time the spot ran.
Station: station on which the spot ran.
Average TV Impacted Sessions: the number of visitors to the website the 5 minutes after a commercial runs.
Average TV Impacted Pages: the number of pages on the website that were viewed in the 5 minutes after a commercial runs.
Average Non-TV Sessions: the average number of visitors to the website per 5 minutes during the rest of the hour when a spot did not run.
Average Non-TV Pages: the average number of pages visited on average per 5 minutes during the rest of the hour when a spot did not run.
TV Session Impact: the delta between the number of TV Impacted Sessions and Average Non-TV Sessions.
TV Session Impact Direction: whether or not that delta is positive or negative.
TV Engagement Impact: the delta between the number of TV Impacted Pages and Average Non-TV Pages.
TV Engagement Impact Direction: whether or not that delta is positive or negative.