Advocado Reporting Overview & Glossary

This article provides a run-through of all of the data points that are included on the weekly Advocado report and what they mean.

Site: the website that Advocado is monitoring.

Site ID: an internal site ID number that allows us to pull up the correct data for this account.

Advocado Run ID: an internal run ID.

Advocado Spot ID: an internal spot ID.

ISCI Code: the "industry standard commercial identifier" assigned by the advertiser or their agency.

Spot Duration: length of the spot.

Date: date the spot ran.

Day of Week: day of the week the spot ran.

Time: local time the spot ran.

Station: station on which the spot ran.

Average TV Impacted Sessions: the number of visitors to the website the 5 minutes after a commercial runs.

Average TV Impacted Pages: the number of pages on the website that were viewed in the 5 minutes after a commercial runs.

Average Non-TV Sessions: the average number of visitors to the website per 5 minutes during the rest of the hour when a spot did not run.

Average Non-TV Pages: the average number of pages visited on average per 5 minutes during the rest of the hour when a spot did not run.

TV Session Impact: the delta between the number of TV Impacted Sessions and Average Non-TV Sessions.

TV Session Impact Direction: whether or not that delta is positive or negative.

TV Engagement Impact: the delta between the number of TV Impacted Pages and Average Non-TV Pages.

TV Engagement Impact Direction: whether or not that delta is positive or negative.