In June 2010, a study was published in the Journal of Advertising Research that clearly establishes the connection between messages on television and changes in online search behavior. This connection continued to grow with the pervasiveness of smart phones. In 2017, the report was updated to include consumer behavior surrounding the Zero Moment of Truth.
Google became so interested in the relationship between search volume and TV ads that they studied how the Nest TV ads specifically impacted search activity at a very detailed level.
Our AdBot RTB covers:
Advocado's AdBot RTB is a patent pending platform that empowers brands and consumers to connect at the Zero Moment of Truth, when audiences are stimulated by a TV commercial and instantly reach for their smartphone or other connect device.
With the mass penetration and universal nature of smartphones, consumers now react in real-time to advertisements that motivate them to respond.
Until now, advertisers have not been able to exactly identify and leverage this well-documented consumer behavior. We make this possible.