Context can bring interesting outcomes. To determine an ad’s success, Advocado’s technology has insight into additional factors that may have contributed to consumer behavior, as well as factors that aren’t so transparent.

Problems it Solves

Capture meaningful keywords, brands, entities, and sentiment to better understand impact to customer engagement.

Measure the impact of granular weather data on customer engagement, as well as Natural Language Processing, to measure how what was talked about contributes to consumer behavior.